PERSONAL AND BODY CARE: Stretch Marks are a scaring of the skin, resulting from sudden changes in growth such as puberty, rapid weight gain or muscle building. It most commonly occurs during pregnancy and is something pregnant women fear. The telltale markings are unpredictable, unsightly and embarrassing. By just a daily application of this "magic formula", you will be happy and amazed with your body. It is simply pure, natural and safe.